Google invests in Tampa Latino-led AI startup

Improving Aviation, a Tampa startup inside Embarc Collective, is one of 20 recipients of the 2024 Google for Startups Founders Funds for Black and Latino entrepreneurs.

This is the first cohort exclusively comprised of artificial intelligence-focused startups, according to Google, advancing its commitments to AI and to helping diversity founders get capital.

Improving Aviation founder and CEO Rocio Frej Vitalle is one of the chosen recipients. Each founder will receive $150,000 in non-dilutive cash awards and $100,000 in Google Cloud credits. They will also have access to mental health resources and mentorship from Google experts in AI.